Environmental Graphics

As part of a brief exploring the art of *Chindogu I developed a set of site specific vinyl signage. The signage was to be implemented as part of a fictional exhibition at the GoMA in Glasgow on pieces of art and design that subverted the commercial expectation surrounding everyday objects.

Inspired by Otl Aicher's signage system, I employed typical shapes, objects and figures found in common signage and began to manipulate their place in the environment, encouraging an ironic playfulness that causes the viewer to look again. The use of the Univers typeface offered a utilitarian and commonplace type to further subvert.
To experiment with this concept, matte black vinyl was used to create the signage elements and strategically placed amongst an existing live exhibition at the Glasgow School of Art. The examples reflected the environment they were to be placed in and responded in an unconventional way.