un-useless

This identity system is for use in a fictional exhibition showcasing objects from various designers and artists that subvert the utilitarian uses and social relevance of everyday objects.
Following from the vinyl signage experiments, promotional elements for the exhibition as well as a logo was developed. The exhibition title is inspired from an interview with original Chindogu artist Kenji Kawakami in which he describes his inventions as 'un-useless'. The sound as well as the grammatical formation of the word is an ideal indicator for the absurdity of these inventions and encapsulates the retaliation of conformity found in the objects included in the exhibition.