The name ‘siren’ derives from the mythical sea creature that would lure sailors to their deaths with their entrancing song and sets the stage for the entertainers identity.
The serif logo typeface gives an illusion of refinement and cultural sophistication often associated with musical and theatrical performances. Indication of a twist in this assumption comes from the split letter formations and reflected section in the centre of the logo, toeing the line of legibility.
This concept is carried through to the business cards, mirrored images manipulate imagery of illusionists in performance. The images also allude to the Victorian era, a time in which illusionists, seances and parlour tricks became the entertainment of choice amongst the upper classes. *flashing animation at bottom, can be played with sound here.